The Anguilla Tourist Board (ATB) is pleased to announce the appointment of Mrs. Kendisha Hall-Prentice to the position of Chief Marketing Officer, effective January 16th, 2026.
This milestone appointment marks the first time an Anguillian has been appointed to the Chief Marketing Officer role at the ATB. This reflects the Agency’s continued investment in strengthening local leadership and advancing a modern performance-driven marketing agenda for the destination. Mrs. Hall-Prentice brings a strong foundation in hospitality and tourism marketing, hospitality education, destination management, and entrepreneurship, alongside a deep personal commitment to showcasing Anguilla’s culture, people, and world-class tourism product on the global stage.
As Chief Marketing Officer (CMO), Mrs. Hall-Prentice will provide strategic leadership to strengthen Anguilla’s brand positioning and marketing performance, supporting integrated destination marketing initiatives that elevate awareness, increase demand, and deepen engagement across priority and emerging markets. The CMO role is pivotal to ensuring Anguilla’s brand remains competitive and cohesive across communications, trade and public relations, content and storytelling, and digital and creative marketing, while maintaining strong alignment with the Anguilla Tourist Board’s broader tourism objectives.
“This appointment represents a proud and meaningful moment for Anguilla. Having the first Anguillian serve as Chief Marketing Officer at the Anguilla Tourist Board reinforces our commitment to empowering local talent at the highest levels and strengthening the national capacity needed to compete globally,” said Mr. Cardigan Connor, Minister of Health, Tourism and Sports. Minister Cardigan Connor further expressed that, “Mrs. Hall-Prentice brings passion, expertise, and a strong understanding of our destination, and I am confident her leadership will support continued growth and elevated marketing performance.”
In underscoring the importance of the Chief Marketing Officer’s role, this appointment marks a meaningful progression in strengthening performance-driven destination marketing and modernizing the agency’s approach. The Director of Tourism, Mr. Jameel Rochester stated that, “the Chief Marketing Officer’s role is central to building a more strategic, and innovative marketing function, which accelerates brand growth, deepen stakeholder partnerships, and ensures our marketing investment delivers measurable results, while remaining true to the authenticity and excellence that defines Anguilla.”
In expressing her interest in the position, Mrs. Hall-Prentice emphasized her dedication to Anguilla and her belief that the island’s unique product should be shared globally in a way that is both innovative and sustainable, supported by collaborative leadership and creative marketing strategies.
“Anguilla is more than a destination—it is a feeling, a standard of excellence, and a place that captures hearts the moment you arrive. I am deeply honored to serve as Chief Marketing Officer and to champion a destination I genuinely love. I look forward to working with our partners and stakeholders to elevate Anguilla’s global brand, drive meaningful demand, and firmly position the island as the number one destination in the Caribbean. The opportunity to tell Anguilla’s story with authenticity, innovation, and pride is one I embrace wholeheartedly,” Mrs. Hall-Prentice said.
Prior to joining the Anguilla Tourist Board, Mrs. Kendisha Hall-Prentice built a strong foundation in tourism and hospitality, with experience extending to destination marketing and promotions, brand development, and stakeholder engagement. Her work has been grounded in strengthening market visibility, enhancing visitor experiences and engagements, and supporting strategies that drive measurable results for the tourism sector.
Mrs. Hall-Prentice also brings valuable private sector perspective, having worked alongside industry partners and tourism stakeholders to advance business development and elevate service standards aligned with premium destination positioning. She is further supported by academic and professional training in tourism and marketing, reinforcing the analytical, strategic, and creative skillset required to guide a forward-looking, high-impact marketing roadmap for Anguilla.
