Mrs. Chantelle Richardson, Deputy Director of Tourism, Anguilla Tourist Board (ATB), and US Sales Representative, Vivian Chambers of The Muse Collection, represented Anguilla at the prestigious International Luxury Travel Show (ILTM) North America at Baha Mar Resort in The Bahamas from September 18 – 21, 2023.
ILTM North America provides a unique opportunity for the world’s finest hospitality brands to conduct highly curated meetings with exclusive and sought after travel designers and luxury media. It is billed as the ultimate marketing and sales opportunity to reach advisors whose clients are North America’s high net worth travelers.
“Anguilla is known as a luxury brand, and ILTM North America gives us access to a cadre of leading travel advisors and travel designers whose clientele is the ideal target audience for Anguilla,” stated ATB Deputy Director Chantelle Richardson. “There is tremendous interest in our Anguilla product, and the outlook for the upcoming winter season is very promising. We appreciate the support of our stakeholders, five of whom were present at the show; they helped to amplify our Anguilla message, that we are the Caribbean’s premiere destination.”
The ATB representatives held over 50 one-on-one meetings with travel advisors from prominent agencies including Brownell, McCabe, Largay Travel, Frosch Travel, Valerie Wilson, Travel Edge, Amex, Travel Experts, Direct Travel, Tzell, Wells Luxury Travel, SmartFlyer and many more.
The ATB also hosted three dedicated dinners, attended by industry partners and a total of 30 travel advisors. The Anguilla stakeholders that participated at the show were Altamer Villas; Aurora Anguilla Resort & Golf Club; Cap Juluca, A Belmond Hotel; Malliouhana Hotel and Zemi Beach House Hotel.
Over the course of the four days, more than 360 luxury travel advisors from Canada, Mexico and the US met with 360 selected luxury brands and 40 media representatives in dedicated one-to-one meetings as well as an extensive program of outdoor networking events.
