The successful and thriving National Commercial Bank of Anguilla (NCBA), has embarked on a novel marketing strategy that puts the keys of new and used vehicles into the hands of the people of the island with 100% financing.
The month-long marketing strategy was launched on Wednesday morning, March 4, with a number of decorated vehicles, from different dealers in Anguilla, on display.
Two senior NCBA staff members spoke to The Anguillian newspaper some two hours after the launch. “It is going good. We already have some interested persons so, hopefully, as the day goes on, we will get more persons coming,” Mrs. Avonelle Caragliano said. “We are having a vehicle promotion which kicks off today and runs through to April 3rd. It is a 100% financing of new and used vehicles, and comes with low interest rates with a seven-year repayment plan. It is a good deal out there – so come and take advantage.”
Mrs. Caragliano, who is the bank’s Strategy and Marketing Manager, continued: “We want to get the word out there that we are lending – and to change the perceptions of members of the public. This is the first of many promotions coming up, so look out for many, many more.”
Ms. Karen Hodge, NBCA’s Executive Assistant to the CEO, and Corporate Officer to the Board, commented: “We have the liquidity to lend and because of this we can lend at 100% instead of the 25% persons were required to put up for a vehicle loan. Based on persons’ financials, they would get an interest rate to suit but so far it is 6% on loans and the duration is seven years.”
The frontal and western areas of the bank’s courtyard were scenes of beauty and attraction with colourful balloons, bunting and other decorations which attracted the interest of increasing numbers of people.
