For the past 12 months, we have worked closely with the Department of Sports (DOS) in the development of its new web platform and communications strategy. Our work manifested itself last week, April 5th 2019, at the official launch of the Department of Sports Website.
Sports is an industry that continues to drive global economic activity and development. Sports success and economic success go hand in hand yet, in Anguilla, despite boasting world class olympians, international cricketers, football standouts and dozens of sports scholarship recipients, we are still to manifest the true results of sports success on the island.
We are grateful to Mr. Andre Collins, and his team at the DOS, for including us as a part of this initiative to digitize the Department of Sports. Together, our singular goal for sports in Anguilla has been to see the growth and development of sports programs and policies transform the social and economic framework of our society to the benefit of all of our citizens. Our strategy to accomplish this, as the Digital Agency for Sports in Anguilla, has been threefold.
Creating An Eco-System
Part One is the development of a harmonious Eco-System for Sports in Anguilla – an environment in which the Sports Department, the affiliated Associations and our athletes can communicate and operate with efficiency and accountability.
A major deliverable in this process for the digitization of the Anguilla Department of Sports, was the Department’s interactions with the associations and the players. Accreditation forms, facility usage, registration, and everything in between, can now be processed digitally, guaranteeing transparency and accountability between stakeholders. Digitizing communications for sports in Anguilla will give the Department of Sports and the associations more freedom to focus on engaging in the hands on activities that will move the needle forward for sports success in Anguilla.
A modern Sports Eco-System is critical to the success of sports in Anguilla. We are creating an environment where the key stakeholders in sports can communicate and grow in a completely transparent and accountable way.
Awareness and engagement in Sports
The next step in our strategy involved improving the awareness of sports programs and the public’s engagement with them. To do this, we have developed a communications strategy that engages consumers at every touchpoint: face to face, digital, print and broadcast communications. We are so excited to roll this out over the next few months. The goal is to build on the Sports Eco-System and use those platforms to provide fans and other interested parties with timely updates on sports in Anguilla.
Ultimately, our mission is to create a space where persons in Anguilla, and a part of the island’s diaspora, are consistently actively engaged with sports in Anguilla.
Inspiring Change & Commitment
Finally, critical to this strategy is telling the story of sports on the island.
We have to illustrate:
This is where we were.
This is where we are.
This is what we were able to accomplish with so little resources.
This is where we intend to go.
Here’s how you can help.
Every element of our strategy, from the Eco-System to our communications tools has been designed to inspire Change and Commitment for:
Young persons to get active and involved in Sports.
Young persons to believe that they can pursue a career in sports.
Citizens to support and champion sports and our local athletes.
Scouts to give our players a chance outside of Anguilla.
Investors to contribute financial and or human resources to our programs and plans for development.
From the very beginning of this project, we all agreed that now, more than ever before, is the time to make sports a self-sustaining industry in the framework of Anguilla’s economy. This project represents more than a bill or a budgetary line item. It represents an opportunity for many Anguillians to realize their dreams in sports and beyond.
Our Agency is extremely proud to be part of the launch for the new Anguilla Department of Sports Website. Visit the new DOS Website at www.sportsanguilla.com
Tahirah K-A Banks | Gino Webster
Thoughtful Digital Agency
