Webster (formerly Webster Dyrud Mitchell) unveiled its 2013 marketing strategy including the launch of its new brand “Webster” a leading Caribbean law firm on 10th January by renewing the firm’s well recognized commitment to providing high quality services to all its clients in all areas of the firm practice.
The founder and staff participated in the first 2-day “Pledging Excellence with ANGUILLA PRIDE™” seminar on January 10 – 11, 2013, conducted in the state-of-the-art Anguilla Community College facilities.
The workshop was developed to support the differentiation of Anguilla as an international financial services jurisdiction by offering personalised service and ease of contact, in contrast to many of the larger offshore financial centers.
With the financial services industry accounting for about 20% of the Anguilla economy, further developing this sector can provide not only professional growth opportunities and stability for Anguilla, but it also complements the “high end” hospitality sector welcoming affluent individuals from around the world. Anguilla Finance Limited’s Chief Executive Officer, Mr. Steve Garlick, earlier this year had outlined how service quality among the financial services firms could likewise yield similar client loyalty and preference for the Jurisdiction.
Ms. Melinda Goddard, principal of ClienTell® Consulting, LLC, was invited to provide guidelines for responsiveness and client interactions to establish standards that could be shared across the jurisdiction. The guidelines and a self-audit have been made available to all member companies as a community service and as the foundation of the “Service Level Pledge” programme to help them adopt the standards.
These guidelines are also encompassed in the framework of standards spanning from Accuracy to Excellent Endings, as represented by the letters of the ANGUILLA PRIDE acronym. To create a “refresher” class for those wishing to update their client service skills, this 2-day class will help businesses complete many aspects of the service quality audit and to align the entire staff on a shared set of best practices beyond the basics included in the Pledge.
Following the class, Pam Webster said it provided, “…an excellent presentation, many pertinent examples and it was obvious that the lessons had been organized to accommodate all learning styles. Client service standards will make the difference in our practices going forward and enable us to excel.” We are pleased to be associated with this collaborative effort to better distinguish Anguilla globally.
– Contributed
