The Anguilla Tourist Board has the mandate to:
encourage, promote and develop tourist travel;
Encourage, promote and develop adequate and efficient tourist services;
Establish, maintain and improve of high standards of product and service quality in the tourism sector; and
The doing of all such acts or things as may be necessary for, or conducive to, the attainment of the objects specified above.
It is the duty of the Anguilla Tourist Board among other things, to prepare tourist schemes conducive to the attainment of:
Establishment, regulation, supervision, development and control of tourist resort;
The regulation, supervision, development and control of tourist services;
The regulation, supervision and control of the employment of persons in or about the business of tourist services;
To promote the training of people for employment in tourism;
To obtain, collate and evaluate information concerning all aspects of tourism;
To adopt measures to advertise and promote Anguilla as a fit tourist destination for travel through the year;
To encourage the most favourable arrangements for the entry of tourist into Anguilla;
To encourage the development of such amenities as may be designed to enhance the attractiveness of Anguilla to tourists having special regard too entertainment, conservation of flora and fauna, nature trails, handicraft; and
To foster an understanding within Anguilla of the importance of the tourist industry to the economy of Anguilla
That is the role of the Anguilla Tourist Board. We have been charged with the task of being a Destination Management and Marketing Agency where the management of our Anguilla Experience is core to our existence and where our success has to be measured based on four factors
Arrivals
Length of Stay
Visitor Spend
Visitor Satisfaction
Where competition is fierce and dependence is high the Anguilla Tourist Board must seek to transform the Anguilla Experience taking it Beyond Extraordinary.
This Marketing Meeting is not about business as usual; we cannot begin to compete globally doing business as usual; we have to take our game beyond ordinary and average into the Extraordinary. This meeting is not about representatives in the market being comfortable and making warmed up presentations; they have to be accountable and go beyond the limits of the Ordinary. It is about digging deeper; pushing harder beyond the boundaries and limitations of traditional myopic thinning; it is about being creative and innovative; it is about understanding, accepting and performing our individual roles to be able to take our Anguilla Experience into the Beyond Extraordinary. This Marketing Meeting is about commitment by all stakeholders to do their part in writing Anguilla’s success story – our public sector, our private sector and our host community.
The Anguilla Tourist Board has restructured to be able to assume its role and become relevant in times such as these. We have created an Experience Management Division and a Corporate Affairs Division in addition to a Marketing Division; we are committed to the role assigned to us but we need financing that keeps us in the game and gives us an opportunity to win. Every dream that we dream to take us Beyond Extraordinary will required financing along with creativity. We are all on this journey together. None of us is without responsibility; for none of us is without benefit.
As we embark on this journey into the Beyond Extraordinary, I want us to commit to the knowledge that while
“There are people
There are also Extraordinary People; and
Then there are Anguillians
We are Beyond Extraordinary!
Let us never forget this; let us never flinch from the demands placed on us as an exception people. Let us never forget that we are Proud, Strong and we are Free. We are Beyond Extraordinary accomplishing great exploits.
This is our Mission:
To provide leadership in the development and marketing of Anguilla as the Caribbean’s premiere tourism destination, offering a dynamic diversity of vacation experiences; quality accommodations, easy accessibility; rest, relaxation and rejuvenation; attractions, activities, amenities and services that clever ate our people, our culture and heritage whilst exceeding the diverse needs of our visitors.
Please join us as we lead Brand Anguilla into the Beyond Extraordinary!
Thank you!
Thank you
Management and Staff of SpyGlass Villa and Santosha Villa for hosting our overseas representatives
Mrs Urline White and Ciao Cafe
Fat Cat Gourmet to Go
Thank you Pastor Carl Richardson and Christian Fellowship Assembly
Members of the head table and those participating in this evening’s programme
HE Governor Foy
CM Victor Banks
Pearl Sec Cardigan Connor
President AHTA, Delroy Lake
T The Poet
Stacey Porter for preparing the young ones to render the National Song
Mayoumba Folkloric Theatre
Black Orchid florist for the set and decor
Danny Mussington, ultimate Sounds
Took and the Boys
The Media
Rudy Webster for the production of the programs
Staff of the Anguilla Tourist Board especially Brenda, Colwayne and Jameel
