Two representatives of a Philadelphia branding company are in Anguilla this week for discussions with officials of the Tourism Board and a number of other key industry partners. The visitors are Mr. Bob Aretz, Principal, and Ms Grace Capuzzo, Assistant Manager of PARAGRAPH Inc.
The branding company has been doing business in Philadelphia, Pennsylvania, since 1991. An internet entry described its work as helping “organisations to define what makes them unique by understanding their business, audiences and opportunities”. The company provides “a number of unique branding and promotional services” into which Anguilla is now tapping.
Mr. Aretz and Ms. Capuzzo told The Anguillian on Tuesday, September 15: “We are helping the Anguilla Tourist Board figure out what are its promises as a destination”, to improve original ideas, and “to create a website which will be one communication hub for everything that is going on in the island”.
Mr. Aretz said his company was also working in collaboration with The PM Group, the Anguilla Tourist Board’s recently-appointed North American Representatives.
He went on: “We are helping to position the island as a destination in its true sense, and The PM Group will be marketing Anguilla to the North American market as well as to the other markets in their respective regions.”
Asked to comment on his branding company’s current work in Anguilla, Mr. Aretz replied: “We are holding workshops to get information from different groups on the island to truthfully represent their interests and help us in our plans for Anguilla.”
