Viceroy Anguilla has been the choice resort for a three-day conference for a group of thirty Executive Women of Brazil from July 18-20; and the Anguilla Tourist Board sees the visit as an indication that its marketing efforts in Latin American are paying off.
The group arrived on two private executive jets at the Clayton Lloyd International Airport where they were met by officials of the Anguilla Tourist Board, and welcoming steel band music led by Dumpa Martin.
“We were informed about this group’s interest in coming to Anguilla, by our representative in the Latin American market, Raquel Echandi, who is based in Puerto Rico,” Director of Tourism, Mrs Candis Niles, told The Anguillian. “She worked very closely with the organisers to ensure that this group of the most influential women – business owners, CEOs and FCOs – in Brazil come to Anguilla and hosted by Viceroy Resort. Their visit also includes St Barths, one of our neighbouring islands. This affords them an opportunity to see how Anguilla works as a two-pronged vacation destination between islands like St Barths, St Martin/St Maarten and so on.”
Mrs Niles continued: “It is very important that we are able to expose the offerings of Anguilla, as a destination, to clients of this calibre. Anguilla is a luxury destination. We know that the Brazil market is very much looking for destinations like ours. Having the chance to experience Anguilla at firsthand, even though it is in a meeting setting, will certainly augur well for future bookings.”
Speaking on behalf of the group, Silvia Coutinho, told The Anguillian: “We have come to Anguilla to discuss various issues of women leadership in Brazil. This includes the challenges of managing companies as most of us here are presidents, CEOs, or founders of our own companies. Our discussions will also include our working life, children and various issues relating to leadership.”
The group, called LIDE, is the largest and most influential entrepreneurs’ network in Brazil. The LIDE Business Leaders Group represents over fifty percent of Brazil’s GDP.
