LIVE.LOVE.LIME Pre Valentine’s Day Sales & Status Event touted a success. On Wednesday 13th February, the car park at Telecom’s House in the Valley buzzed with activity, in anticipation of international “LOVE” day -Valentine’s Day.
This innovative collaboration between LIME, The National AIDS Program & Czar’s Sex Room, was an effort to promote “safe love” as part of LIME Anguilla’s, LIVE.LOVE.LIME Valentine’s Day promotional slogan. Customers had special access to handset and service promotions. In addition to this, The National AIDS Program Team along with Czar’s Sex Room hosted a “testing tent” along with a sale of special Valentine’s Day Lifestyle Accessories & Gifts. The Ambulance of the Princess Alexandra Hospital and their skilled EMT’s, were also on hand providing customers with blood pressure and glucose testing.
Maeza Demis-Adams, Director of The National AIDS Program said that the active promotion of “safe love” by LIME and Czar’s Sex Room were great contributors to the delivery of the National AIDS Program message. Knowing your status is an important aspect of total wellness practices that contribute to a healthy lifestyle. Making testing accessible is one of the priority areas for the National AIDS Programme.
As part of the event LIME Anguilla offered an iPhone 4S as part of an incentive raffle to getting tested. Marketing Manager for LIME Anguilla, Jade Reymond said that she was extremely satisfied with the event collaboration and was happy that LIME Anguilla could be a part of it. She further stated that LIME Anguilla was committed to being a part of healthy lifestyle promotion and remaining innovative in the delivery of the message. “We have similar events lined up for the rest of the year and look forward to doing our best to making healthy lifestyle testing as accessible and possible to everyone. It is a big part of LIME Anguilla’s core values where we aim to deliver on our company motto – “Value Every Moment”.”
Managing Director of Czar’s Sex Room, Csaesare Wattley said that it had been a very successful event and commended LIME Anguilla for being daring enough to actively supporting the “No Glove No Love” message. He further stated that times like Valentine’s Day was ideal to promote “safe love” and insists that it is an important part of a healthy lifestyle. Wattley is committed to supporting the National AIDS Program in their efforts to communicating their message and executing their National Strategy.
– Press Release
(Published without editing by The Anguillian newspaper.)
