 | | Left to Right- Candis Niles, Julian Hodge, Chantelle Davis |
According to a statement from Director of Tourism, Candis Niles, “The Social Media/Website Representative will implement the Anguilla Tourist Board’s Social Media Strategy, working in conjunction with the Senior Management Team and the Marketing and Public Relations Representatives to develop brand awareness, generate inbound traffic and encourage product adoption, whilst ensuring consistency in voice and cultivating a social media interaction network.”
Under the agreement which was signed at the offices of the Anguilla Tourist Board on January 6th, 2012, Anguilla Access will provide a number of services for the Anguilla Tourist Board, including SEO services; establishment and management of video capabilities and services as a portal for viral engagement; management of the website, http://ivisitanguilla.com and social media outlets to ensure that content is continually updated, visuals are attractive and information is timely and relevant to today’s modern users; and monitoring of trends in social media tools, applications, and best practices and appropriately applying that knowledge to increase the use of social media at the Anguilla Tourist Board.
In speaking to the appointment of the Anguilla Access company, Chairman of the Anguilla Tourist Board, Mr Eustace Guishard highlighted the important role that social media has taken on within the marketing mix: “In many ways the new forms of social media have expanded the reach of traditional word-of-mouth marketing, which still remains one of the most effective marketing tools that we have, What this new form of communication does is expand the reach of those voices to millions within the social network systems. It is up to us to leverage the potential opportunities that exist for us in this area, and we are confident that Anguilla Access will be able to work with the Anguilla Tourist Board to maximize our presence in this arena.”
Creator/Manager of Anguilla Access, Mr. Josveek Huligar expressed his thanks to the Anguilla Tourist Board for the opportunity to work with them on this critical area of Anguilla’s marketing: “The skills possessed by the Anguilla Access team – which include social media content creation and monitoring, website updates and management and SEO (search engine optimization) are vital to marketing success in today’s increasingly online world. Anguilla Access won the contract for the work after we demonstrated how social media can push increased traffic to websites and Facebook pages – using our own sites http://anguilla-anguilla.com, http://anguillaaccess.com and our popular Facebook page, Anguilla Summer Festival, as examples. Anguilla Access sees great possibilities and numerous ways to help the ATB and in so doing generally help the tourism sector of Anguilla. The ATB is aware that Anguilla has a lot of untapped resources that can be used to market the destination but they have not recognized the full value of an integrated web and social media strategy before this point. It is my wish to network with other sites … and everyone else who has a part in promoting Anguilla to create a truly impressive online community of supporters for our beautiful island”.
The Anguilla Tourist Board holds direct responsibility for the development and management of the island’s tourism industry, and is charged under the Tourist Board Act of 2000 with the encouragement, promotion and development of tourist travel; the encouragement, promotion and development of adequate and efficient tourist services; and the establishment, maintenance and improvement of high standards of product and service quality in the tourism sector. Working in tandem with its Regional Marketing Director in the USA, and overseas Market Representatives in the United Kingdom, Italy, Germany and Puerto Rico & Latin America, the Board promotes Anguilla as the Caribbean’s premier, exclusive, quality destination experience, where “feeling is believing” . |
